Buy Cakes!
A brand I already loved is creating a new playbook for working parents
I want to take a brief minute to make sure you are all aware of a company that is offering a $36,000 stipend for childcare. Yes, a small company is offering employees $3,000 per month to help employees with the cost of childcare. This is a game changer!
Cakes Body, which makes awesome products for women, recently announced their plan. The company is run by twin sisters, Taylor Capuano and Casey Sarai, after they each had their own struggles paying for childcare as working moms. This is what leadership looks like. More companies need to be doing this.
I was a fan of Cakes products before this announcement. I’m going to buy more products today just to show them support, and I suggest you all do the same (men, these are great gifts for Mother’s Day). While we continue to push Congress to take action on childcare. it’s incredibly exciting to see women in business stepping up. Let’s support women who are changing the playbook for corporate America and leading by example.
At a time when it seems there isn’t always a lot to feel good about, and we worry about institutions succumbing to the authoritarian pressures of the Trump Administration, I think it’s very important to show support for businesses that reflect values that we share. Buy some Cakes!
